Who is this guy?

I’m an AI-driven Performance & Growth Marketing Leader with 10+ years of experience scaling revenue for EdTech, B2B SaaS, Automotive, and Healthcare brands.

I specialise in digital marketing, SEO, Google Ads, Meta Ads, and full-funnel growth systems that turn ad spend into predictable, profitable outcomes. My work spans high-intent acquisition, conversion rate optimisation, and marketing automation – always anchored to CPL, CAC, ROAS and MRR rather than vanity metrics.

What I Do

  • Google Ads (Search, Performance Max, Display, YouTube)

  • Meta Ads (Facebook & Instagram), remarketing and funnel-based campaigns

  • Multi-geo strategies across India, US, Canada, UK and ANZ

  • KPI focus on quality leads, pipeline, and revenue – not just clicks

Performance & Digital Marketing
SEO & Organic Growth

  • Technical SEO, keyword strategy and content planning

  • On-page and off-page optimisation to increase high-intent traffic

  • Using SEO to reduce dependency on paid channels and improve LTV

AI, Automation & Funnels

  • AI-assisted ad copy, creatives and landing page experiments

  • CRM, email, and WhatsApp automation for lead nurturing and qualification

  • Data-driven funnel design with GA4, GTM and dashboards for clear attribution

Social Media & Organic Brand Building

  • Build YouTube funnels where organic videos generate demand and paid campaigns capture it with remarketing and high-intent offers.

  • Grow Instagram through reels, carousels and stories while using paid ads to amplify best-performing content.

  • Use LinkedIn for B2B demand generation, personal branding, and warming up ideal customer profiles before they see performance ads.

How I Think About Growth
Background & Credentials

To support real-world experience, I’ve invested in strong formal training:

  • Executive Program in Digital & AI-Driven Marketing – IIM Calcutta

  • Post Graduate Marketing Management – Narsee Monjee / NMIMS

  • B.Tech in Computer Science Engineering

Skills

For me, growth is a system, not a single channel:

  1. Start from the revenue goal – work backwards to define CAC, CPL and conversion benchmarks.

  2. Understand the customer & journey – who they are, what pain they feel, and what they need to see at each step.

  3. Design the funnel – traffic → lead → MQL → SQL → revenue, with clear tracking at every stage.

  4. Test quickly, scale what works – AI-powered experimentation for ads, landing pages, and audiences.

  5. Automate and optimise – use automation to keep lead quality high as budgets scale.

  • AI-driven marketing

  • Performance marketing,

  • Growth marketing

  • Digital marketing

  • Demand generation

  • Full-funnel marketing

  • Lead generation

  • SEO

  • Technical SEO

  • On-page SEO

  • Off-page SEO

  • Google Ads

  • Performance Max

  • Display Ads

  • YouTube Ads

  • Meta Ads

  • Facebook Ads

  • Instagram Ads

  • LinkedIn marketing

  • Organic social media

  • YouTube marketing

  • Instagram marketing

  • LinkedIn personal branding

  • Funnel strategy

  • CAC optimisation

  • CPL optimisation

  • ROAS optimisation

  • Conversion rate optimisation,

  • Landing page optimisation

  • A/B testing, GA4,

  • Google Tag Manager

  • Looker Studio, Analytics & reporting, HubSpot

  • Marketing automation

  • Email marketing

  • WhatsApp automation

  • Lead nurturing and Lead scoring

  • B2B SaaS marketing

  • EdTech marketing

  • Automotive marketing

  • Healthcare marketing

Got a partnership idea, or a project you need help with? Shoot me a line and let's talk.

Let’s talk?